Keys to enhance our experience and use Twitter efficiently

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Aug
12

Undoubtedly, social media have become important tools for businesses and online companies through which we can improve the relationship building, and improve our identity and brand reputation.

But despite their usefulness and potential, many businesses still do not know the most efficient and effective way to make proper use of such means to achieve its objectives.

Taking advantage of this hot month of August, we have compiled more than 35 keys and advice throughout this year, we have been offering to turn Twitter the best resource and ally in your company.

Keys to enhance our experience and use Twitter efficiently

Create a strong profile, it seems simple, but many do not. Make sure to fully complement the profile and use for this clear and concise information utilizing the right keywords related to our business or brand. Not forgetting to include all possible information from our business. As well as making use of quality images to your own profile.

Biography and Optimize your tweets with keywords. Google and Bing get more and more frequently the social content we publish, and if we optimize our profiles with the most important keywords, we will increase our visibility in the results. Of course, we should not abuse them or otherwise hinder the reading to others.

Use the voice of your brand: you have to make sure you have a deep understanding of the mission and objectives on Twitter, in addition to having perfect spelling and grammar. You should also stay positive and upbeat with the tweets because nobody likes to read complaints or negativity.

Follow the right people: this includes competitors, customers and prospects, journalists and bloggers in the area. Find influential people in our industry is important because we can measure the pulse daily and also have the ability …

Search and make RT `s quality content: it is important to share because this was done to Twitter, so that every time you see information that we believe may be of interest to our fans, we must do RT.

Use hashtag. It is a way to get new fans, publish something that is relevant at the time and is a trend. Many people follow them and if they prove interesting, you get a few more followers.

Allow retweets. Each time you do an upgrade, be sure to leave enough space so that others can make you come to RT and thus all the followers of who you mentioned. Controls the amount of characters in your Twitter name and when you make a publication, be sure to leave the same amount blank, along with four other spaces marked (RT…..)

Connect with your followers, Twitter is a form of social media and participation is a crucial component. Pay close attention to the answers you receive and respond appropriately, give thanks for the RT `s for visiting the site, extending personal invitations or answer customer complaints. Nor should we worry or be discouraged if you see negative comments about us for a mention. On the contrary, we can use it as an opportunity to address the situation and turn it around.

Ask and answer questions the audience might ask, answer, initiate conversations and pay attention to the views of supporters. Also in the search for questions and help others by responding to you.

From time to time, promote your blog, Facebook page and Special: It is important to promote, but considering the frequency and applying the 80/20 rule: 80% for connecting with people and 20% for self-promotion.

Send short tweets: the maximum is 140 characters, but we must try them in less than 120 to allow sufficient space for others to do RT or comment.

Use Twitter list: lists the benefit is twofold: firstly to our supporters to organize and add some to favorites and can follow them appropriately. Second, we show that by adding our content as we consider valuable. One tip, use a private list to keep an eye on our competitors.

Space the frequency of tweets: Because life is a about a minute, we must be active and be something regular social network, yet we should not abuse it can also happen that people stop us go for it. The goal, an average of 5 to 10 tweets a day.

Email tweets at a time where it impacts. Many times we send them in bad times and thus lose much strength. There are times in which we can base our state update, and even many people choose to repeat three times to ensure you have maximum visibility.

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Written by Jose Antonio Jove

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Why Twitter I – You Have an Opinion

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May
13

Why should I use Twitter? Or, why do people use twitter? These are some of the questions I am often asked. I normally direct these questions to the post “What is Twitter?”.  But, I believe people need something simpler than that. Yes, they don’t want to read through and understand. They want to glance and then pretend to understand. Alright. There’s something for them as well.

Let’s take the first scenario. You have an opinion and you want to say it loud, loud in front of entire world. You don’t care whether people are listening to your opinion or not. You don’t care whether somebody is replying to you or not. Then, Twitter could be the best tool to do that. Yes, it gives you a platform to shout. You can shout as loud as you can, regardless of bothering much about responses and reactions.

You saw a movie. You didn’t like it. Go and shout it out on Twitter. You are studying late at night and suddenly a funny [or scary] thought popped up in your mind – go and express it on Twitter. Don’t expect to get a response, but sometimes you might get one. Expect the unexpected but don’t get emotional about it. Share your views, your opinions and take a back seat.

The point is – If “You have an Opinion”, go and shout it out on Twitter.

Join the twiverse and let the world hear your random thoughts.

Twitter Followers IV: Talk the Trend

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Feb
24

Here I come with another set of rules for increasing your twitter followers. Today I will talk about your tweets. How to optimize it? How to make it relevant and meaningful to others? There are some basic tips which you can apply to make your tweets more appealing, more visible and more compelling.

  1. Talk about Current Affairs: Talking on current hot topics will make your tweets visible in several search results. If your tweets are visible and interesting, others may initiate talk with you, they might like to follow you. Talking on current affairs doesn’t only mean talking about news stories; it could be a technology, business, sports or any other event which is recent.
  2. Talk on Twitter Trends: Twitter shows 15 worldwide trends and 15 trends from different regional locations. Start talking about these trends. There might be many trends which are interesting. Find your own interest areas – but do remember to talk on them. It makes your tweet visible to several others who follow the trend’s stream.
  3. Follow the stream of Trending Topics: Click on the trending topic. It will show you the stream of messages on that topic. If there’s anything interesting – RT that; Or, start the conversation on that. It keeps you engaged with latest happenings on Twitter.

There are multiple other ways to utilize trends and make it a tool to increase your followers. We’ll see some other points later on. Till then – stay tuned with this series. Share your experiences.

Twitter Followers III: Build Profile

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Feb
23

Wow. I didn’t know that this series will be so popular. Let’s start with another set of rules for increasing your twitter followers. Today, we’ll see some basic steps of profile building. It helps to attract people. It also compels them to follow you.

  1. Select a catchy handle: A catchy name attracts people – select a catchy name and stick to it. Don’t change the handle regularly. This is applicable only for those who are trying to build their own twitter profiles. Brands and products will have to go by their own name.  In any case, please make sure that you have booked the handle with your name too. In my case, along with “TweetGyan”, I have @nambuj and @niteshambuj as well with me.
  2. Use proper name and photo: Twitter asks you name while creating a profile – give a proper name. Don’t use names like “Roaring tiger”, “Sleeping giant”, etc.  In case you have used it – go ahead and change that today. Not today – change it NOW.  Next item is your photo – use your own photo instead of using a celebrity’s photo or a photo from your own gadget gallery. Believe me – your photo will attract much more users than a high profile celebrity’s photo.
  3. Interesting bio: On your twitter profile, you can also mention your bio. It allows 160 characters to write your bio – use that appropriately. Mention about subjects you are going to talk about. Or, mention the domains you are interested in. Don’t write you age, sex and location there [asl from yahoo world]. Also, make sure to give your blog / website address at the web section. Please check my below profile for reference.

That’s all about profile building. We’ll see more interesting items in next post. Also, let others know your feedbacks on all these posts. Please add your own experiences at comment section. Let the community learn from each other.

Twitter Followers II: Start Conversation

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Feb
22

As promised, here I am with the 2nd post of my series, “how to increase your followers count” – the organic way. Twitter is all about writing down your contemporary thoughts. It could be on any topic under the sun. It is also about having a healthy [ sometimes not so healthy as well ] conversations with others in your timeline. Let’s check out some basic but effective rules.
  1. Start conversation: If you see an interesting tweet from someone in your timeline which prompts you to say something – say it. If you feel there’s something you can add – go ahead and add that. If you have some other opinion about that matter – say it loud. If you don’t agree with the statistics provided by someone – make sure to correct it. Give the correct source as well.
  2. Do RT: RTing is a very good way of getting attention from somebody [unless he is Seth Godin or Amitabh Bachchan]. If you like someone’s tweet – RT it. If you have little to add – RT it with your message [check the image].
  3. Do #FF: Giving Follow Friday is another way to recognize somebody. People would love it. Make sure you don’t overcrowd your follower’s timeline with several #FFs. Do it regularly and do it genuinely.
That’s all for today. I’ll come with more suggestions, more fundas and more gyan in my next post. Stay Tuned.

Twitter Followers I: Get Started

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Feb
21

Last night on a dinner table we got engrossed with a normal conversation over networking building. One of the dinner- mates was new to Twitter and she had the obvious question – how to increase my followers count? She herself had many options and other dinner-mates had many more to add. As the only person having “Tweet” gyan [knowledge] there – I too had some cool advices. While I was preaching about network building, I thought – let me put down all these simple but effective thoughts on my blog. Let others also follow them. And, this serious of “Twitter Followers” is an attempt to write down all those points. These points are mainly from my experience with Twitter – added with few commonsense. I hope it would be helpful for novice tweeple. Oldies may like to skip this. Though, if they feel that they still need to correct their basic, they can continue reading this.

To start with, you need to concentrate on few basic items. They might not look important but they are very effective.

  1. Keep updating your status regularly:  Regardless of whether someone is reading your updates of not, keep updating your status on a regular basis. You can start with at least 4-5 tweets a day and it can go to 40-50 tweets per day.
  2. Don’t copy: While you are updating your status, don’t just copy content from somewhere and post it. Try to put down your own views / thoughts about that topic. Make it personalized.
  3. Use URLs: When you referring to statistics or a particular news, it’s always advisable to use URLs. Let your followers read more about that information.

Start with these three simple rules. The next post of this series will talk about next level of engagement. Stay Tuned.

Twitter is the next Chit Chatter Tool

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Dec
27


Yes. People are bored of MSN, Yahoo and G-Talk. There are looking for a new tool. And, they are also looking to new people to interact. Twitter serves this purpose. It works well with people who are looking for some fun with their regular chit chat. It helps to identify people with similar mindset as it shows your entire history [tweets].

Chatting is not a new concept on Internet, but, with the emergence of Twitter it’s getting into a new dimension. There are some really active chit chatters of Twitter. Stay tuned with them and have fun with your chit-chat.

Twitter is a Date Finder

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Dec
16

I was talking to a friend the other day who was telling me about this girl he met at a coffee shop. She noticed that he had the same laptop as she did and sparked a conversation. They talked for an hour before she had to go.

“Did you get her number?” I asked.

“No, but I got her Twitter. That’s even better!” he replied.

Wow. What a world we live in.

This article on Soshable further explains why Twitter is more important than a mobile number. And, it doesn’t end here. There are some interesting comments to go further.

The story continues. Here’s a list of Online Dating Twitter Accounts. When I tried to research little further, I saw lots of other dating services available exclusively for Twitter. Amazing. Isn’t it?

This is a different breed on Twitter. Those who ruined Orkut, spoiled Friendster and Spammed Yahoo Chat rooms are here as well. They are categorically hunting for dating partners. Twitter is another tool in their never ending hunt.

Happy Tweeting n Happy Dating Guys, n Girls Too !

Twitter the Next Big Thing

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Nov
03

Yet another internet meme and this time it’s going bigger and bigger. As the typical nature of internet meme suggests, it’s spreading from person to person, inbox to inbox and from chat windows to YouTube videos. Yes, I’m talking about Twitter, the latest sensation on Internet. It is getting lots of attention these days. The craze is so that when we arranged a small tweet up in Kolkata, it was covered by media without any hesitation. When we analyze the usage of twitter, it gives interesting results. Starting from spreading business to connecting to the fan bases, it is being used for all possible communication channels. I also found few college going students who are using twitter as their regular diary. This proves the diverse use of Twitter and that makes it vastly popular amongst all sections of the society.

When we look back at the history of Twitter, we would agree with the Wikipedia which says, “The tipping point for Twitter’s popularity came at the 2007 South by Southwest (SXSW) festival in Austin, Texas.” It was the event which changed the fortune of Twitter and it never looked back from there. It was an excellent marketing thought, well planned and well executed.

More..

Power of a Tweet

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Nov
03

A simple tweet starting from a mobile handset has power to ruin the reputation of a big brand. And, it can make you popular as well. Yes, it can happen. WOMM has found it’s new home at Twiiter. It’s not in theory now. There are lots of organization which are already practising this model. To create a viral for a brand, a campaign is easier that ever. And also, to create a viral for criticism is equally possible.

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